An empowering keynote speech looking at HOW we work. Cameron invites the audience to find optimal experiences in their day-to-day and co-create a culture towards sustainable performance.

Performing under pressure is critical to success. Cameron outlines the range of peak performance states available to us and how to engineer our greatest performances when we need it most.

Facilitating optimal learning environments involves the culture, the context, and the individual. Learn how both the teachers and students can maximum engagement and optimal experiences.

Optimal experience is critical.

We live and perform in a world that is changing exponentially, and HOW we perform, innovate, and change is paramount.

Do you have a framework to frequently find optimal experiences in your day-to-day?

Innovation, leadership, performance, and fulfilment are a pre-requisite for success. At the heart of each of these outcomes lies an individual’s ability to find their own optimal experience.

Most of us have not been taught the frameworks to self-regulate and self-optimise.

We live in a world in which the average person will have seventeen different jobs and suffer a mental health related issue in their lifetime. A world in which individuals are demanding more from their jobs and organisations are responsible for their performance and well-being.

This is were I can help.

I deliver inspiring speeches with personal stories, cutting-edge research, successful case studies that help individuals to find their optimal performances and organisations to co-create group solutions and cultures that facilitate sustainable change.

The keynote speeches are immersive. They empower the audience to change how they operate and provide them with functional skills to thrive and excel.

Let’s start the conversation todayGo













Cameron Norsworthy

Cameron Norsworthy is a coach, keynote and TEDx speaker, author and founder and CEO of the Flow Centre.

Cameron has been a junior British tennis player, and awarded the Outstanding Academic Achievement Prize for reports surrounding flow and performance. Cameron has coached numerous World Champions, leaders, entrepreneurs, and high profile military personnel.

Fascinated by experience, optimal performance and innovation, Cameron gives immersive talks that help others understand how they too can integrate optimal experiences in their life. Through personal experience, client case studies, and a synthesis of cutting edge research, Cameron’s talks are compelling and fascinating.


Cameron has given keynote speeches to corporations, governing bodies, schools, TEDx, and graduation ceremonies. All tailored to the audience.


Cameron has worked with World Champions, CEO’s, leaders, school principles, high profile military personnel and other aspiring professionals.


Cameron has delivered 1, 3, and 5 day workshops to corporations, governing bodies, schools, and teams. Private exclusive retreats available.

Get to Know Cameron

Cameron has had a varied and impressive career to date. Starting out as an international athlete, Cameron experienced some of the world best intensive training centres in America and UK. Cameron went on to play three world championships, reach the UK finals, and represent the UK in junior tennis before stopping due to injury.

Fascinated by optimal experience, Cameron studied Sports Psychology at postgraduate level and is focusing on Flow within his PhD (University of Western Australia and PAHL Group), whilst publishing multiple academic articles on Flow.

Cameron is a qualified International Coaching Federation coach, holds a post-graduate certification in Business and Personal Coaching, and numerous certifications in a range of coaching and professional development domains.

Cameron has been a successful entrepreneur for over 15 years. Alongside his coaching endeavours, he founded and managed a UK adventure sports tour operator, Active Adventures Ltd, before selling the company and starting a digital agency in Perth, Australia that serviced leading industry brands such as Jeep, Explore! and The Music Run. In 2013, Cameron founded The Flow Centre to put Flow in the public eye.

In sport, Cameron has helped athletes become the world’s best, working with over ten World Champions. In business, he has helped CEO’s become impactful leaders, change their culture, and conduct mergers. In education, Cameron has helped schools cultivate a culture that allows both teachers and kids to excel in their learning.

Let’s Work Together?


If you are interested in scheduling an event, please submit the inquiry form below, so that we can have a better understanding of your needs and can thoughtfully review your request in a timely manner.

    What Others Have To Say…



    “Cameron’s presentation at the PESA WA Conference was a memorable highlight for the attendees. He created a shift in understanding regarding how you can engage with flow in your daily life and aptly demonstrated incredible examples of the impact of flow on performance both academically and athletically. Cameron’s message is powerful particularly in the context of education, learning and wellbeing, complemented with a personal, engaging and thought provoking delivery.”Laura Allison, Director of Wellbeing, PLC


    “Finding Flow will take anybody to a happier level of existence where they’re enjoying what they’re doing, which I think can be missing in a lot of people’s lives. Cameron has certainly lived an interesting life, and has created an exciting model that will undoubtedly help many for years to come.”Rebecca Soni, Six-time Olympic Medalist, Swimmer


    “Cameron gave an exceptional presentation about Flow which really resonated with me. He emphasised that the enjoyment and quality of an experience can have a positive impact on performance. Cameron backed this up with evidence-based research and a few good stories!”Kathryn Netherwood – School Principal


    “Thank you very much for facilitating our innovation workshop recently. You certainly created an excellent environment for our team to engage and make an even contribution. The structure of the day was ideal to maintain maximum productivity. We also thank you for following up and holding us accountable for implementing many of the ideas we discussed on that day. Great work, thank you.”David Scott, CEO, Brew Hub


    “Flow has a multi-faceted effect on our lives, whether it be surfing a Pipeline or in our relationships. This ability to focus on the present moment, free from distraction, is paramount. It helps us make clearer decisions and ultimately improves the lives of others and ourselves…Cameron certainly is offering us an opportunity to wake up to our own states of Flow.” Tom Carroll – three-time World Champion and voted one of the top 10 greatest surfers of all time.


    “You have no idea how you have enhanced my life as well, I really appreciate your time and expertise and what you have taught me not only for my sport but more importantly for my life. The lessons I have taken from our discussions in which I use in the daily life are priceless.” Nathan Charles – Australian International Rugby Player


    “I was referred to Cameron Norsworthy from a close business associate who, like me, is a “founder/owner/CEO” of his own company. After the first call I knew that Cam was able to identify with the reasons I was looking for a “business performance coach” and would be able help shape my plans. Having now worked with Cam for the last 3 months, I am extremely happy with what he has enabled me to achieved to create fresh goals and align my thinking across all aspects of my business. This has created clarity for me and allowed me to focus on what’s most important.”William Forwood, Group CEO, Merx


    “Cameron has the ability to capture and retain the attention of his audience. His authentic and poised delivery make him a pleasure to watch and listen to. He is able to wrap a story around a point to make his message memorable. I would recommend Cameron to speak at your next event.”Lisa Evans, Director of Speaking Savvy, Professional Speaker


    “Cameron’s passion for Flow is both evident and infectious: he has a relaxed but confident and effective coaching style, which I found provided the space needed to enable change. I thoroughly enjoyed working with Cameron and would highly recommend him. Harriet Hay I had the pleasure of inviting Cameron to speak on the TEDxUWA stage in October of 2018. He did an incredible job, of not only captivating an audience with his ideas, but by inspiring them….His presentation was highly successful and audiences found it relevant and engagingLeanne Jiang and Thea Kurniawan – President and Founder TEDxUWA


    “I’ve rarely worked with a coach who has been able to create and maintain such a calm, safe and supportive space from which to feel ready and able to explore and grow .. a true gift that I have benefited from hugely over the past 4 months as Cameron has supported me through major life changes and given me the confidence and drive to find my true self and stay true to my true path.”Phillipa Bray, Boots Executive


    “Cameron is an exceptional public speaker who has a unique ability to captivate an audience and keep them engaged. His relevant knowledge in matters of reaching optimal performance (through Flow) is outstanding. Anyone who has the pleasure of meeting and working with Cameron will gain life-altering tools to help them thrive (not survive) as they reach new heights.”Carolina Asenjo – International Marketing Manager, EIT. Event: Graduate Gala


    “Cameron delivered an inspiring talk about Flow to a varied audience at OIST from researchers to community members.  His talk was well planned and thought through.  It included a good mix of stories that the audience could connect to describing Flow but also summarized the neuroscience of Flow in a way that was accessible to all.  I enjoyed his talk very much and feel it has already made a difference in my own life” Dr Loretta White, Clinical Psychologist, Ganjuu Wellbeing Service, Okinawa Institute of Science and Technology)

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